Chris Norton – Norton Notes PR Blog

Two weeks ago I returned from Cuba with my family, it was an eye-opening trip and I learnt a lot about a country that I knew very little about other than the critical role it almost played in World War Three and the revolution with Fidel Castro The...

Here is a little house mix I put together on my CDJs when I had a spare hour yesterday These are my favourite tunes that are available at the moment, I have been collecting these for the last 30 days or so You can download the mix if you want to...

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand's reputation and share price if you get it wrong Even today I am amazed at how many brands just pass the social media...

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector I mean it can't hurt to be aware of the finest campaigns and the best ideas and executions can it I like to...

On the first day, Evan Spiegal created Snapchat On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost...

All of us working in social media and digital have noticed the huge increase in social video and it seems the advertising budgets have shifted towards video more than anything else The increasing amount of short video clips, TV programmes and films...

This is an interview I did with the guys at Vuelio for their Blogger Spotlight section after I was kindly listed in their top ten PR bloggers for the third year running They have very kindly allowed me to re-share this with you here on my blog, I...

This is a guest post written by Tom Jones (no not the singer) an intern at my agency Prohibition that has impressed me whilst he has been working with us I asked him to give me a master student's view of what the future of PR is today I teach a...

As social media continues to grow and become increasingly critical to our day to day lives, the number of niche platforms available for us to express our likes, dislikes, hopes and dreams is at an all-time high No matter what you need to talk about...

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and...