Tag: Social Media

I have been writing about online crisis management for years because as you know I do love a good crisis and helping out is one It's actually the topic I covered in Share This Too last year and more recently in an article for E-Consultancy Anyways I...

Earlier this week my team and I launched a piece of work looking at the evolution of social media in 2014 I wrote a blog about the ten channels which I felt had changed the face of the social web Some people agree and some have pointed out other...

At my agency Prohibition you are probably aware we run one of the UK's leading student magazines, Student Wire, and subsequently, we have become specialists in student/youth marketing, advising clients and brands of all sizes into how they can...

As you may have heard, Facebook EdgeRank is no more A Facebook insider confirmed that the term [EdgeRank] is no longer being used internally (and hasn’t been for over two years) and noted that there are currently over 100,000 factors that go into...

I think it’s fair to say that Facebook has witnessed exponential growth since launching all those years ago back in 2004 The current user base stands at 115 billion from all areas of the globe and of all age ranges from 13 upwards The truth is the...

When actors get bad publicity, we often hear people say that even bad publicity is still publicity, implying that it doesn't matter much what type of publicity an actor gets as long as it succeeds in making people aware of his existence Is this...

I am proud to announce that I will be speaking at the CIPR’s “Share This Live” Social Media Conference 2013  Last year I wrote a quick blog post on Share This, a book that I recommend all PR professionals should try and read in order to stay...

Unless you have been hidden under a rather large rock over the last twelve months you can’t have missed the splash that the Official CIPR Social Media Handbook “Share This” has made in the PR community As I live in the freezing cold north of...

It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from...

Sorry for the outrageous bit of self promotion in this post but I had to share this one with you guys  A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s...