Here is a recording of the press conference that was given by the new Newcastle FC football manager yesterday.

Joe Kinnear was a surprise choice to nearly everyone, including himself as far as I can tell. In this truly shocking interview he manages to swear a whopping 52 times and asks the journalists to ‘mind their own business’.

I know journalists can be harsh but is this really the best way to deal with them and does this show the kind of leadership a Premiership football club needs?

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.