Here’s a bit of a fun for a Friday, I love this video and it has been so successful the company has already raised $10million If a brand doesn’t take itself too seriously it can capture the public’s imagination Now be honest – wouldn’t...
Read MoreToday I attended an event which was organised and presented by a number of young PR apprentices from the Leeds area I went to see how good they were and how the scheme worked in practice and if I am honest I was very impressed I sit on the CIPR...
Read MoreIn case you didn’t know I have spent the last seven months rocking backwards and forth late in the evenings trying desperately to get my little baby boy to sleep at 3, 4 and 5am He is not the best sleeper in the world but it has all been worth...
Read MoreAnother week and another brilliant PR stunt – this time it was the Bodyform Facebook page that earlier received a post from a guy called Richard complaining about periods in the following manner: Hi , as a man I must ask why you have lied to us...
Read MoreIf you read my blog regularly you will probably know I live in Harrogate, North Yorkshire and with the weather getting colder and us all heading towards winter my wife and I are constantly looking for ways to keep the kids and ourselves...
Read MoreHere is a clever little PR stunt by Ibis hotels The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning From the question, “What does your sleep look like”...
Read MoreI have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s...
Read MoreIt’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from...
Read MoreSorry for the outrageous bit of self promotion in this post but I had to share this one with you guys A few months ago my colleagues and I at Lucre had a discussion/brainstorm/thought shower for one of our client’s Ultralase, one of the UK’s...
Read MoreYes unbelievably it’s that time again and it’s hard to believe that it’s been almost a year, but somehow I have managed to organise our annual charity CIPR Pub Quiz, in the memory of my old friend and former YEP journalist Nigel Scott I am...
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