Here’s a bit of a fun for a Friday, I love this video and it has been so successful the company has already raised $10million. If a brand doesn’t take itself too seriously it can capture the public’s imagination.

Now be honest – wouldn’t you love a client to sign off a video of this nature? Just think of the amount of fun you could have.

The bumf:

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About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.