The communications world is changing fast; from how brands handle media interviews to how they create digital content that actually converts. This week, Prohibition PR brings together insights, events, and expert interviews that reveal how marketers can stay relevant, resilient, and results-driven in 2025.
Sharpen Your Skills: The Media Training Masterclass
The week kicks off with the Media Training Masterclass, taking place on October 8 from 5:30 PM to 6:30 PM.
Designed for communications and marketing professionals, this exclusive session helps attendees master the evolving rules of media engagement in today’s digital-first world.
Participants will learn how to:
- Understand the changing news landscape
- Craft compelling and consistent key messages
- Deliver confident interviews across online and broadcast platforms
- Recognize journalist “curveballs” and handle them with authenticity
Hosted by Chris Norton and Will Ockenden, both from Prohibition PR and co-hosts of the Embracing Marketing Mistakes podcast, the session promises practical insights, real-world case studies, and actionable strategies.
👉 Click here to register for the event 👈
Making an Impact: PR for Charities on a Shoestring
Next up is a special masterclass for charity communications teams, Impact on a Shoestring, happening October 15.
In an era where nonprofit budgets are shrinking but expectations keep rising, this one-hour power session focuses on high-impact, low-cost strategies that make every pound count.
Charity leaders will discover:
- Trustee-ready metrics to measure real outcomes
- Creative hacks to amplify reach without paid ads
- Crisis checklists for rapid response and prevention
- Case studies proving how small teams can drive major results
Seats are limited to 30 in-house participants, ensuring an intimate, results-driven experience.
👉 Click here to register for the event 👈
Podcast Feature: David Greiner on Why YouTube Subscribers Don’t Matter
In the latest episode of Embracing Marketing Mistakes, Chris Norton interviews David Greiner, co-founder of David & Luana Co. and an expert in YouTube for business growth.
Greiner challenges one of the biggest misconceptions in digital marketing that success is measured by subscriber count.
According to Greiner, “Subscribers on YouTube don’t pay the bills…leads do.”
He dives into the psychology behind viewer engagement, the importance of crafting irresistible hooks, and how data and automation can transform YouTube into a serious lead-generation engine.
Key takeaways from the episode:
- Focus on long-form content to build trust and credibility
- Use data analytics to improve performance
- Create content that speaks directly to your audience’s pain points
- Apply the 80/20 rule to maximize video ROI
This episode is a must-listen for marketers ready to turn YouTube into a strategic growth tool rather than a vanity metric chase.
Industry Insight: Chris Norton Interviews Darryl Sparey
Another highlight from the week includes an exclusive interview with Darryl Sparey, a respected communications leader and long-time industry peer. Though Norton and Sparey have known each other for years, this conversation marks their first recorded discussion, covering topics such as GEO marketing, digital influence, and the evolving relationship between PR and technology.
Expect candid insights and thought-provoking perspectives from two voices shaping the modern PR landscape.
Tech Update: Meta’s AI Personalization Shift
Beyond PR and media, the tech world is buzzing with Meta’s latest announcement. Starting December 16, 2025, Meta will begin personalizing content and ads based on user interactions with Meta AI across Facebook and Instagram.
The rollout begins October 7, 2025, with notifications alerting users to the change.
The update aims to make content more relevant and engaging by using AI-driven behavior insights. Whether users chat or speak with Meta AI, their interactions will help tailor what they see from posts and Reels to ads.
Meta reassures users that privacy remains a priority, emphasizing full control via Ads Preferences and Feed settings. With more than 1 billion people using Meta AI each month, this shift signals a new era in AI-personalized experiences.
Why You Marketers Should Tune In
This week’s lineup from Prohibition PR offers something for every communicator:
- A media masterclass to refine your message
- A charity-focused session to drive more impact with less budget
- A podcast deep dive into real YouTube growth
- And industry updates that redefine how we reach and resonate with audiences
For marketing professionals seeking to future-proof their skills, these events and insights offer the perfect mix of strategy, creativity, and innovation.
Stay tuned to Prohibition PR — where every mistake becomes a lesson, and every lesson fuels smarter marketing.
