Author: Chris Norton

When was the last time you came across a marketing campaign without a video element Can’t remember No me either, these days it’s a real rarity With the help of Instagram, the first visually focused social network (well apart from Flickr), video...

Are you fed up of fake engagement on Facebook These days it’s pretty hard to log on to your Facebook without seeing ‘tag that work colleague you couldn’t survive without’ or ‘like if you’re hungover this morning’, however, thankfully...

Mark Zuckerberg’s plight for worldwide domination was coming along nicely In fact, it seemed all too easy, that was until Snapchat When Spiegal declined a decent offer of $3 billion back in 2013 from Mark Zuckerburg, the owner of Facebook,...

I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees For those that don't know the PR degree (of which I sometimes lecture for) asks their students to get valuable work experience to get real...

Back in 2015 I wrote an article about my favourite walking blogs in the UK, the post received more than 40 comments and still proves to be very popular today However, many of the original bloggers have now put up their boots and since stopped...

Two weeks ago I returned from Cuba with my family, it was an eye-opening trip and I learnt a lot about a country that I knew very little about other than the critical role it almost played in World War Three and the revolution with Fidel Castro The...

Here is a little house mix I put together on my CDJs when I had a spare hour yesterday These are my favourite tunes that are available at the moment, I have been collecting these for the last 30 days or so You can download the mix if you want to...

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand's reputation and share price if you get it wrong Even today I am amazed at how many brands just pass the social media...

With campaigns becoming increasingly more integrated and digital, I like to stay abreast of what has been happening in the creative sector I mean it can't hurt to be aware of the finest campaigns and the best ideas and executions can it I like to...

On the first day, Evan Spiegal created Snapchat On the second day, Mark Zuckerberg pioneered a huge infiltration of clone after clone of the Snapchat stories feature, with every branch of the Facebook family tree miraculously adding an almost...