Author: Chris Norton

Ebay announced recently that it has decided to sell Skype as it doesn’t fit within its current business model – shock horror We use Skype everyday in the office, for work and play, as it’s hugely beneficial for staying in touch with the whole...

I have had a few interesting new business meetings recently with intelligent marketers from brands across several industries and I have noticed that the desire for social media is increasing However, although the desire is growing this is usually...

Mike Tyson Vs Evander Holyfield all those years ago was an exciting flight albeit slightly alarming Two of the world’s hardest heavyweights battling it out, made for interesting late night viewing However, that was twelve years ago and this is...

I have heard a few arguments recently for and against who should make that all important sell-in call to the media Should it be the PR manager, director or executive The arguments for managers/directors They are more knowledgeable about the...

Marketing Magazine has reported that Universal Music has signed a global deal with Web 20 service Kyte to develop branded online and mobile sites for its major artists Universal which has artists like Amy Winehouse, Just Jack and Girls aloud is...

I read an interesting post by Stan Schroeder today stating that European companies and PRs still don’t like Twitter In the US Twitter is huge with CEOs and senior directors using it everywhere but it seems us Europeans are still a little more...

Here is another entertaining viral, which has been created by The Onion an online satirical newspaper The clip is basically about Apple launching the Apple Wheel MacBook a brilliant invention that replaces the keyboard making emails take only 45...

As the credit crunch continues to bite and more retailers and companies go the wall it seems the same may be happening to one of the original social networks Friends Reunited once described by Michael Grade as ‘the Sweet Spot of the internet’...

Here is a high resolution version of Chris Lake’s (a former client) latest single ‘If you knew’ I am predicting this track to be the biggest of his most recent dance tunes, I reckon it is going to make the difficult crossover into the...

Warning – this is a self promotional post! I took a call yesterday out of the blue from a lady at the CIPR who called to inform us that we had won the overall national Grand Prix Award for our category To be honest I was a little shocked but...