Marketing Magazine has reported that Universal Music has signed a global deal with Web 2.0 service Kyte to develop branded online and mobile sites for its major artists.

Universal which has artists like Amy Winehouse, Just Jack and Girls aloud is going to be using the platform to develop interactive entertainment applications to engage better with music fans and to hopefully generate funds from its video content.

The artists will be able to use Kyte’s mobile production tools to broadcast live gigs and create on-demand videos, giving their fans special and personal clips.

For a quick demo of how Kyte works click here

I think this is a good idea because fans are already creating their own bespoke communities and blogs, sharing videos and music content all the time. So if this deal is going to result in good quality video content being supplied directly to fans on the move it can only be a good thing in my eyes.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.