Author: Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.

An article written in the Guardian this week has reported that Google is claiming YouTube advertisements are much more effective than those on traditional television In fact, it goes further by claiming in 80% of cases, adverts on the video platform...

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I have had a busy few months already in 2016, the year has started well for the Prohibition team and I have been up and down the country in meetings with exciting brands advising on social media strategy I personally felt like I should have written...

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I came across this clip on YouTube on a brilliant social media campaign by Audi in Sweden The campaign was created to highlight the the power of its quattro four-wheel drive system The team created a competition where they challenged Instagram users...

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Here is a nice PR stunt from Heineken – I love this, a great bit of content just to get you talking about football and beer But what would you have...

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Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below just setting up my twttr— Jack (@jack) 21 March 2006 Much has been written about Twitter in recent times, In quarter 4 2015,...

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I received an email this morning from The Competition and Markets Authority(CMA), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already...

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Seller Ratings and Quality Score become even more significant in light of new changes In a very recent announcement, Google has confirmed that it will no longer display advertisements on the right hand side of its search engine result pages This...

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Here is a nice little campaign we have been helping with recently The campaign is all about spreading the love in order to get people to celebrate Valentines Day over at Meadowhall in Sheffield This campaign is a nice touchy feely one as most...

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The last couple of months have been rather choppy for children’s tech brand VTECH Two months ago its online app store was hacked and personal data of more than 48 million adult customers and 63 m children was allegedly stolen causing a major...

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I spotted this campaign on Digital Buzz this week from Jaguar at the “Big Boys Toys” expo in New Zealand The brand attempted to take Virtual Reality Experiences to the next level by tricking the person involved and actually taking the car on the...

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