Month: March 2014

If like me you love some clever creative augmented reality you are going to love this stunt from Pepsi Max The brand surprised commuters with in its own words "an unbelievable experience" at a bus stop involving giant robots and UFO abductions!...

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I have been working in public relations for more than 16 years and although I love my job, and the industry finally seems to be adapting to the modern world, one thing that never seems to get better is the formality, bureaucracy and procurement...

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An Norwegian underwear producer called Devold put its protective clothing to the test in a PR stunt and videoed the whole thing and then sent it to me The workwear brand set fire to a base jumper and sent him over a cliff in something which did...

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Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI However, instead of me banging on about my thoughts on this issue for once I have...

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