If like me you love some clever creative augmented reality you are going to love this stunt from Pepsi Max. The brand surprised commuters with in its own words “an unbelievable experience” at a bus stop involving giant robots and UFO abductions! Some of the people’s reactions are priceless it takes me back to a similar stunt I talked about from LG back in September.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
