Chris Norton – Norton Notes PR Blog

If, like me, you have a bit of a sweet tooth and a slight confectionary obsession, then you’ll be pleased to know that Easter (aka the perfectly acceptable excuse to eat your own body weight in chocolate) will be here in just over a month’s time...

Is it just me, or does it feel like almost every ad or piece of branded content you see these days is a brand patting itself on the back for having helped some unwitting participant enjoy a richer, better, more thrilling life experience Nowadays,...

I found this campaign from Nivea in Germany on a blog that I read and I have to say I love it I imagine it cost quite a large amount of money but the execution is brilliant The campaign was created to launch the new Stress Protect Deo from Nivea...

A couple of weeks ago, I started a new stage in my career after being invited to become a part-time lecturer on the PR degree at Leeds Metropolitan University I took the degree BA (Hons) Public Relations myself many years ago, and although I enjoyed...

Last week’s Twitter fiasco at HMV gave us all a clear demonstration of how brands should not to act in a crisis After the sad news that huge numbers of workers were told that they were being made redundant, angry employees, who were still able to...

I was shocked to receive an email this week from Pearson in Practice about its PR Apprenticeship Scheme, which I have been talking to them about for a while now You might remember I wrote about this a couple of months back after visiting the...

The terribly sad news that another well-known high street retailer was to close its doors was announced last week Jessops a regular on UK high streets for several decades has gone to the wall and its 187 stores finally closed their doors last night...

Instagram has just announced changes to its terms of service which have annoyed pretty much anyone, anywhere including me The new TOS will come into affect from 16th January and this will include a number of new stipulations which have been...

Unless you have been hidden under a rather large rock over the last twelve months you can’t have missed the splash that the Official CIPR Social Media Handbook “Share This” has made in the PR community As I live in the freezing cold north of...

Pinterest is still the social network of the moment despite Instagram making waves over the last twelve months You simply cannot fail to fall over the “Pin It” buttons which are now appearing all over our favourite websites As part of a...