This is PROBABLY the coolest video I have seen in a long time. This video has been filmed to help reposition the Carlsberg brand. I have to say Carlsberg have done some pretty clever executions over the last couple of years but this is up there with some of the best. Enjoy.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
