This is a clever little idea from KFC in Romania, the concept is you get free KFC whenever your social media sites go offline. I think the video is meant to highlight how much we depend on them these days, it is a clever piece of fun but they have also made a dedicated website, where users can register their details so whenever your social media is down you can get a free meal. I love the concept and quite a well-executed video as well. Nice work KFC.
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
