This is a clever little idea from KFC in Romania, the concept is you get free KFC whenever your social media sites go offline. I think the video is meant to highlight how much we depend on them these days, it is a clever piece of fun but they have also made a dedicated website, where users can register their details so whenever your social media is down you can get a free meal. I love the concept and quite a well-executed video as well. Nice work KFC.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.