What can be better than a free pie in exchange for a tweet?
So this week the Prohibition team and I have been out and about working our buts off. I was over at CIH conference in Manchester on Wednesday supporting our client Keepmoat on their stand.
To help a brand achieve standout at the event can be
a tough call at these kind of large scale events. So we sat down together and decided to create the show’s first-ever “tweet-shop”, where delegates could pay for pies, (we went with a Brazilian football theme obviously) football merchandise including a pretty cool chalk mug you can see my 
handy work below and fresh barrister prepared Brazilian coffees with a single tweet!
The tweets were proudly placed on the huge Twitter wall and tracked by us as more and more people tweeted to get themselves fed. We also had a penalty shoot out section that was proving rather popular.
I can tell you the pies were rather tasty too. We will be analysing the Twitter and social media chatter from the event and providing a full video which I will post up in a few days when the conference has finished. I can say this though the stand proved to be a major hit with everyone at the conference having come over to test the pies out.
Who ate all the piesss meeeeeeee @KeepmoatCIH pic.twitter.com/2JaF15pAfp
— Sasha Rice-Buckley (@sashalouiserice) June 25, 2014
@KeepmoatCIH design your own chalk mugs on the #keepmoat stand pic.twitter.com/WPL1PuFZ1z
— Kimberley Hughes (@iheartkimberley) June 25, 2014
@KeepmoatCIH eating pies at the Keepmoat stand. #sorrynotsorry #cihhousing2014
— Kimberley Hughes (@iheartkimberley) June 25, 2014
@KeepmoatCIH is making the show go on with tweeting for eating. #happydays
— FuntimeFrankey (@FuntimeFrankey) June 25, 2014
@KeepmoatCIH eating pies at the Keepmoat stand. #sorrynotsorry #cihhousing2014
— Kimberley Hughes (@iheartkimberley) June 25, 2014
Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.
