I stumbled across a post by Richard Leigh about a PR stunt for a TV channel in Belgium yesterday. I thought it was pretty clever and I found myself watching the video to the end – which is very rare for me – because all of the way through I was thinking I am not sure we would be able to do that in the UK. Have a look at the video below and see what you think. Do you think we could have go it signed off over here? It’s a brilliant execution with a very high risk strategy but as a viral video its genius.

I could just see the red tape and risk assessments piling up.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.