Just watch this creative video, hat tip to Chris Dale for the article on PR Examples. I love this campaign – a fun idea always works best on social media. It kind of reminds me of the Will it Blend campaign but this feels like it gets customers and fans more involved as we all have to film ourselves eating the rather scary pizza. I love pizza and although I think this would be great fun – you do run the risk of ruining your Friday night takeaway. It’s  a simple idea that has been executed beautifully.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.