Last week, PR Week revealed its Top 40 Tech PR Agencies in the UK based on revenue. It supplied some interesting statistics and having a closer look at them I felt I could take a different slant on it as I was interested in something else other than revenue. PR Week said:

The majority of tech agencies are adjusting to this changing landscape and consequently are experiencing rising fee incomes. The total tech fee income of PRWeek’s latest Top 40 Tech Consultancies sample is up almost 30 per cent on last year

So it appears its good news for us all that work in tech PR and I was pleased to see a lot of the usual suspects in here. However, on closer examination of the table it supplied, I felt it would be more interesting to look at what the average fee is per head in Tech PR in 2013 as nobody ever seems to reveal this figure and I don’t quite know why. Working in this industry we all seem to believe that it is underpaid, and the last few years have been quite a challenge for some PR companies, but it seems the top Tech agencies are deriving some great fee levels in 2013. The most interesting was the agency that came 12th in the original list received fees of £265,000 per head. Wow that is impressive and I tip my hat to their team as they must have been busy over the last twelve months. One can only dream of fees like that here at Prohibition. Edelman the top tech PR agency according to the revenue only secured around £100,000 per head and the agency with the lowest fee per head was Jargon PR at around £35K per head. Now I know this isn’t extremely scientific but if these figures are correct I believe that it shows that despite the downturn recently the industry is actually alive and kicking and we should all be quite optimistic. I have sorted the same table out below but now it is sorted by fee per head with each agencies original placing in the rank box far left. What do you think about average fees being £87,000 per head in tech PR?

Original RankCompanyTotal PR income (£k)PR StaffFee per head (£K)
37Orb Communications Group2,32716£145.44
25Mulberry Marketing Communications1,74813£134.46
11Pinnacle Marketing Communications2,14618£119.22
22Ruder Finn UK3,26629£112.62
153 Monkeys Communications5,57150£111.42
28Cuban Eight6136£102.17
17Red Lorry Yellow Lorry1,38114£98.64
7Nelson Bostock Group**7,09475£94.59
19Babel PR1,11612£93.00
3The Good Relations Group*16,045174£92.21
20Spark Communications1,08012£90.00
24The Reptile Group1,51317£89.00
9The Red Consultancy13,878157£88.39
8Waggener Edstrom Worldwide3,47440£86.85
10EML Wildfire2,33727£86.56
18Marlin PR1,19314£85.21
6Octopus Group503161£82.48
21Aspectus PR1,45018£80.56
35Seven Hills1,75622£79.82
33Say Communications1,75122£79.59
14Liberty Comms2,01526£77.50
23Atomic PR1,07714£76.93
29Man Bites Dog1,14015£76.00
16Speed Communications2,95439£75.74
38de Winter6008£75.00
40Freshwater UK3,14644£71.50
39Fresh Public Relations1322£66.00
13Berkeley PR International2,23535£63.86
5Bite Communications6,310106£59.53
34Dynamo Communications2865£57.20
26Proactive International PR66812£55.67
27Napier Partnership60813£46.77
36Jargon PR2136£35.50
Average fee per head (£k) =£87,000

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.