I may be a bit late to reply on this but there has been quite a bit of coverage on blogging being dead following an article written in Wired, so I have decided to write this post to tell you that it isn’t dead at all!

Blogging has changed the way many people receive their news, report it and express opinions on it.

The most recent Technorati report highlighted that there are now 133 million blogs. It also found that almost half (42%) of bloggers spend between 3-10 hours per week writing posts.

The most important aspect of community is the rise of the individual. If you’re angry with Microsoft, blog about it, they’ll react; if you’ve had a bad day, let your friends know you’re upset – you might get some flowers. Blogging has become another element of our communications roster – to announce its redundancy just as it’s reaching mass appeal seems a little elitist.

We’re not witnessing the crash of the latest fad but the rise and evolution of our future media. Blogging is one tiny fragment of the ‘new media’, micro-blogging (Twitter, Pownce etc) is another and each will maintain its appeal while ever it offers something to its community.

Furthermore, a recent article on clickz reported on a new study called “Harnessing the Power of Blogs,” which looked at the evolving influence from a reader’s perspective.

Here are a few of its key findings:

  1. A 300 percent increase in monthly blog readership in the past four years
  2. 71 percent of frequent readers all read more than one blog per session
  3. A quarter of readers say they trust ads on a blog, compared to 19 percent who trust ads on social networking sites
  4. 40 percent of people reading blogs have taken action as a result of viewing an ad on a blog; and 50 percent of frequent blog readers say they have taken action

So after all this are you really saying blogging is dead? If that is true then why have you been reading this blog post?

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.