Author: Chris Norton

I have just finished reading Linchpin by the genius artist that is Seth Godin He of course wouldn't claim to be a genius but that's the point of the whole thing A linchpin is described as:A person or thing vital to an enterprise or organisationIn...

As you know I have been struggling to understand the huge drop in engagement on my client's Facebook pages recently and you may remember I wrote a detailed post about Facebook forcing us to buy it's advertisements to maintain organic reach...

I have been writing about online crisis management for years because as you know I do love a good crisis and helping out is one It's actually the topic I covered in Share This Too last year and more recently in an article for E-Consultancy Anyways I...

Guest blogging was called into question recently by Google’s head of Webspam Matt Cutts, who said in his latest provocative post that “people should put a fork in it” A lot of people have talked about this but I have my own opinion and I...

Earlier this week my team and I launched a piece of work looking at the evolution of social media in 2014 I wrote a blog about the ten channels which I felt had changed the face of the social web Some people agree and some have pointed out other...

At my agency Prohibition you are probably aware we run one of the UK's leading student magazines, Student Wire, and subsequently, we have become specialists in student/youth marketing, advising clients and brands of all sizes into how they can...

My life is finally complete as today I am researching social campaigns that use cats - yes I know However, I came across this campaign by Disney called #Disneyside which happened last month which basically encouraged YouTube superstars to visit the...

We have all been noticing it for the last twelve months or so, but it has now been confirmed that there is an active reduction in our Facebook page’s organic reach According to Advertising Age the social network has starting marketing the fact...

This PR stunt by Amazon caught my eye The story is Amazon is launching a set of drones in several year's time and currently testing them You can watch the very clever video below This stunt has been covered everywhere, so much kudos to the PR team...

So I have had a lot going on recently, following my company re-brand and last night the Prohibition team ventured out into Leeds to the Pride Awards to see if we could pick up an award or two I have been to the awards a number of times before...