Year: 2013

I found this campaign from Nivea in Germany on a blog that I read and I have to say I love it I imagine it cost quite a large amount of money but the execution is brilliant The campaign was created to launch the new Stress Protect Deo from Nivea...

A couple of weeks ago, I started a new stage in my career after being invited to become a part-time lecturer on the PR degree at Leeds Metropolitan University I took the degree BA (Hons) Public Relations myself many years ago, and although I enjoyed...

Last week’s Twitter fiasco at HMV gave us all a clear demonstration of how brands should not to act in a crisis After the sad news that huge numbers of workers were told that they were being made redundant, angry employees, who were still able to...

I was shocked to receive an email this week from Pearson in Practice about its PR Apprenticeship Scheme, which I have been talking to them about for a while now You might remember I wrote about this a couple of months back after visiting the...

The terribly sad news that another well-known high street retailer was to close its doors was announced last week Jessops a regular on UK high streets for several decades has gone to the wall and its 187 stores finally closed their doors last night...