TheFashionPixie Screen shot This is quite a timely post really, you may have noticed I haven’t been quite as active as I normally am recently, well that is because I have been busy working on several exciting online projects and I thought it was about time I shared one of them with you. During the last couple of months I have been providing some strategic consultancy to an exciting new internet venture which caught my eye a while ago. aims to reduce the amount of time, hassle and emails that people have to contend with when they are looking for the latest fashion sales, bargains and offers whether it’s online or on the high street.

I have joined forces with a group of clever individuals to develop a new online community in which people (or this case Pixies) can share the latest deals and offers they find and get them posted on one site. is still in Beta but basically it is a free online alert service for price-conscious fashionistas and I am sure it is going to prove hugely popular in January when the sales begin. We launched this last week and we have been very impressed by how the service has been received by people.

What I particularly like about this idea, is it uses the power of like minded bargain hunters to search out the best offers and this helps to create crowdsourced content. All in all I think this is a good example of a clever idea and a good execution. Too many times I have come across some great people with good ideas but with a dodgy execution.

As I say it’s just a start-up venture at the moment but we will be working together during the coming months to create and bring out new developments/improvements to the site and its functionality, so if you have any recommendations, please feel free to leave a comment. I have included the video we have created which helps to bring it to life a bit better than I can on here.

If you want to follow the latest deals on Twitter you can and if you want to subscribe to the Pixie blog you can do that here.

The Fashion Pixie

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.