This morning I woke up to a beautiful white covering of snow – between two to three inches – see my back garden below.
When I took a quick look at the surrounding roads I found a van stuck fast and several cars backed up and sliding all over the place. I took the decision to work from home rather than spend two hours in the car getting frustrated.
Yesterday, I was also working from home, writing a new business proposal and I seriously believe I couldn’t have got it completed if I had been in the office. All of this chaos has got me thinking. Is a PRO or marketer more efficient working from home than at work?
Personally, I think I am more effective at home when I have a detailed project to write and plan out but I prefer being at work because of the social interaction and sharing of ideas. However, in my company we use social networking tools like Yammer and Skype while we work, so we tend to have regular teleconferences and send each other instant messages, so often it feels like you are in the office anyway.
So here’s my question: are PROs/marketers more efficient when working from home? Or does it depend on the project and the responsibility level they are working at?
I would be genuinely interested to hear what people think.