Just watch this creative video, hat tip to Chris Dale for the article on PR Examples. I love this campaign – a fun idea always works best on social media. It kind of reminds me of the Will it Blend campaign but this feels like it gets customers and fans more involved as we all have to film ourselves eating the rather scary pizza. I love pizza and although I think this would be great fun – you do run the risk of ruining your Friday night takeaway. It’s a simple idea that has been executed beautifully.