I love this stunt to help generate buzz and awareness of the new Mission Impossible film ROGUE NATION. An agency transformed the Hollywood and Highland mall into an obstacle course, where contestants could win real tickets to the world premiere in Vienna. It even ran on “America’s Got Talent” a couple weeks before the film opened. Simon Pegg is seen challenging passers by in true MI style to run a gauntlet of tests and the whole thing was captured on video.
Great work, and brilliant fun by the looks of it. All they needed was the travellator from Gladiators.