I love this stunt to help generate buzz and awareness of the new Mission Impossible film ROGUE NATION. An agency transformed the Hollywood and Highland mall into an obstacle course, where contestants could win real tickets to the world premiere in Vienna. It even ran on “America’s Got Talent” a couple weeks before the film opened. Simon Pegg is seen challenging passers by in true MI style to run a gauntlet of tests and the whole thing was captured on video.

Great work, and brilliant fun by the looks of it. All they needed was the travellator from Gladiators.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.