You know I love a clever idea or quirky campaign. Well this week I was sent this little beauty and I love the simplicity of it. This initiative was created by Leo Burnett from Buenos Aires for Samsung’s Argentinian corporate office to promote road safety, what better way to demonstrate Samsung’s high definition TV screens and road safety than simply combining the two to create a truck that you can see right through? Absolute genius and it makes for a great video – I think they could have come up with a snappier name for the truck though.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.