Who doesn’t love a good old tasting surprise PR stunt? And here is the most recent example with our friendly baker Greggs fooling a load of foodies at a food festival. They all think they are trying some local artisan delights when really the food being tasted is available in your local Greggs. A great little stunt and the video is well put together so a big hat tip to the PR team at Greggs for this one.

Here’s the campaign bumf:

“Who is Gregory and Gregory?” Greggs went undercover to showcase our new summer lunch menu to foodies… but with a twist. Our new menu includes an oriental chicken sticky rice salad, a feta and beetroot dip salad with a roast vegetable grain and our first ever vegan addition – a Mexican bean wrap. Here’s our covert video showing food fans praising our tapas-style dishes served from a hipster deli called ‘Gregory and Gregory.’ Watch their stunned reactions as we tell them they’re actually eating from Greggs.


About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.