I have just read an amusing story about a public relations officer from 02 calling a journalist of a tech publication. It’s a fantastic read and a perfect example of how not to discuss your approach to a journalist with the rest of your colleagues.

In this case its because the journalist had been listening to him talking about it for the last five minutes – ouch. I feel his pain – if you have a similar story, feel free to share it….

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.