I came across an interesting online campaign this week which I thought was rather recently, Club Individual is the free membership programme from the Individual Restaurant Group which owns the Piccolino’s Restaurant chain as well as Restaurant Bar & Grill, Bank and Zinc. They have been dipping their toe into social media recently and their latest campaign caught my eye.  Here’s a YouTube clip they pulled together to give you a flavour:


They are giving their members the chance for a trip to Verona to see an opera at the famed Arena di Verona and meet the Montresor family who have been making their very special wine. All you have to do to win is register your membership number and book your table they will enter you to win a trip for two to Verona, Italy with the winners being drawn on Friday 22nd June 2012. The winner gets treated to a private jet with all of the trimmings which I thought sounded great fun. I can just see myself at the opera – I managed to visit Rome a few years ago but I haven’t done Verona, so I might have to give this a whirl.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.