Hollywood actor Christian Bale used social media to its maximum potential yesterday, purely by accident, after losing his cool on the set of the new Terminator film.

I (along with millions of others) was shocked by the sheer anger in the man’s voice but also amused by the variety of accents he slides through during the 3.5 minute tirade.

The rant is in full below – nicely fused with scenes from American Psycho in case you missed it.

Following the now infamous rant, another talented individual decided (amusingly) to remix his rant to a dance track and this has now had more than 500,000 views on YouTube – see below.

This just shows you that even the highest profile celebrities now need their reputations managing online. I don’t know what this will do for Bale’s career but it has certainly not helped him appeal to a wider audience.

It also shows that the best virals often come from truly shocking content.

About Chris Norton

Chris Norton is the founder of Prohibition and an award winning communications consultant with more than twenty years’ experience. He was a lecturer at Leeds Beckett University and has had a varied PR career having worked both in-house and in a number of large consultancies. He is an Integrated PR and social media blogger and writes on a wide variety of blogs across a huge amount of topics from digital marketing, social media marketing right through to technology and crisis management.