Tag: digitial pr

Unless you have been hidden under a rather large rock over the last twelve months you can’t have missed the splash that the Official CIPR Social Media Handbook “Share This” has made in the PR community. As I live in the freezing cold north of England and my agency’s HQ is in Leeds I don’t tend to get to as many conferences these days as I would like and so I read a lot of books and online media on digital marketing. I bought “Share This” a while back because I wanted to find a book that offered practical advice ... Read more

Today I attended an event which was organised and presented by a number of young PR apprentices from the Leeds area. I went to see how good they were and how the scheme worked in practice and if I am honest I was very impressed. I sit on the CIPR committee here in the North and this is because I strongly believe in helping to develop young people who want to work in PR, which is why I was so interested in this relatively new concept. At Prohibition we have a dedicated intern-programme that we run to help develop local ... Read more

Here is a clever little PR stunt by Ibis hotels. The hotel chain has developed a robot that creates an artistic imagery from how you sleep and from the video – it’s actually rather stunning. From the question, “What does your sleep look like?” it creates a picture of your movement during sleep. The video clip below has been watched more than 33,000 times already and the story has received international coverage all over the place. Hotels all across its Europe network are getting involved in the experiment with 40 lucky people being selected from the Facebook page through an ... Read more

I have just stumbled across this brilliant PR Stunt video on the Two Four Seven blog which I thought was rather clever and well executed. The PR team and agency of Irish bookmaker Paddy Power managed to ambush The Ryder Cup by posting the world’s first ever ‘sky tweets’. It is basically a guerrilla marketing campaign that was designed to encourage people to share their messages of support to our golfers from #TeamEurope. Never one to shy away from a risky campaign Paddy Power’s team hired five stunt planes to fly at 10,000ft above the golf course to tweet the ... Read more

It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share. Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from the competition. I have been writing on my own Dead Dinosaur blog for more than six years now, and the main problem with being a blogger or community manager is deciding what to write about and comment on. You sit there scratching your head sometimes thinking what is it that makes our readers chat online? What do they ... Read more

Yes unbelievably it’s that time again and it’s hard to believe that it’s been almost a year, but somehow I have managed to organise our annual charity CIPR Pub Quiz, in the memory of my old friend and former YEP journalist Nigel Scott. I am hoping to get this event packed out again with people from all across the Yorkshire media sector. If I am honest I am quite proud to say that this is the third year we have done and each year it has been completely sold out, so we have a lot to live up to. Recession ... Read more

There has been a lot of chatter around lately about the development of a Facebook “I want” button. This new button is being heralded as a step further into social commerce. The opportunity for the button is that it will allow people to clearly see who wants what rather than simply liking something. Many are describing it as the first virtual wish list. I would imagine it will also tie nicely into it’s advertising algorithm, which is if I am honest rather basic when compared with Google’s. For instance, just because you like a page doesn’t necessarily mean we like ... Read more

The last month in web marketing terms has been very interesting indeed, many PR people don’t often worry themselves with what Google is up to, in terms of its updates, and to be honest 90% of the time they don’t need to. However, the latest update to Google has caused a rather large disturbance in the force for companies that specialise in search engine optimisation or SEO to you and me. Google Penguin was updated on April 24th 2012 and what it has changed is quite significant. It’s not long since we heard about Google Panda getting rid of “black ... Read more

This week we have just been putting the finishing touches to this new Facebook application called The Messy Garden which we have had built for a client. The client has issued some academic research on sustainable gardens and the benefits of having a messy section in your garden to attract bees and other insects. The brief for this campaign was to make sustainable gardening more accessible and to reach out to a new demographic that doesn’t normally think about gardening. The team are doing a great job on the usual traditional media relations campaign which includes us showcasing a garden ... Read more

We attended the Yorkshire Business Market yesterday and it was interesting to take a new view on how things in the business and marketing world are changing and have evolved over the last six years. When I started blogging, many years and moons ago, there weren’t many people talking about social media apart from the geeks and bloggers of course. In fact, when my team and I used to pitch way back in 2008 for as we called it then “Word of Mouth Marketing Briefs” we were often doing so non-competitively and this was for a number of global brands. ... Read more