Tag: Google Penguin

Google is still the master of search, the centre of the internet and the go-to site when you’re in need of whatever information you require. So, as we sit at the cusp of a huge new Google update, a giant change, one that could turn your business or client’s site into a Google flop overnight, what is it we as PR professionals and like-minded business people need to know to stay at the top of the rankings? For those who don’t know Google has two furry, feathery friends, Penguin and Panda. Google Panda is a search results ranking algorithm that ... Read more

Last week, I was having multiple platform conversations with my old colleague and friend Stuart Bruce, we were chatting on Skype, Google+, Twitter and email. It led us to discuss Google+ in a little more detail. I have been impressed with how Google has developed Google+ as it has got some truly brilliant features and it keeps adding more and more but I wasn’t still convinced about how useful it actually was as I have always thought of it as a social media ghost town full of Google employees and SEO consultants. The truth is it still is a bit ... Read more

The last month in web marketing terms has been very interesting indeed, many PR people don’t often worry themselves with what Google is up to, in terms of its updates, and to be honest 90% of the time they don’t need to. However, the latest update to Google has caused a rather large disturbance in the force for companies that specialise in search engine optimisation or SEO to you and me. Google Penguin was updated on April 24th 2012 and what it has changed is quite significant. It’s not long since we heard about Google Panda getting rid of “black ... Read more