Tag: Tips

The world’s defacto professional B2B social network LinkedIn has changed the landscape of business networking, and with the recent buyout by Microsoft, is only likely to grow in influence and be added more and more to our daily life. I am going to be honest here and say I like some of LinkedIn and I hate other aspects of it. I think Microsoft could really help make the platform better by spending a bit of time on reducing the spammy nature of it. That said, those who are not using the platform for their business relationships are likely missing out on opportunity ... Read more

Yesterday I jumped on a plane and headed across to Ireland after being personally invited to Growth Hack Talks by a friend of mine, Ben Cotton. He managed to convince me to get off my backside, jump on  a plane and go and listen to a few other clever marketing people speak for once. The reason I decided to go was because it was on a subject, which had caught my eye, and which is still relatively new to us here in the UK. If you want to be successful in the marketing space you have to keep looking out ... Read more

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. We use a number of ... Read more

It’s that special magical moment we are all looking for, brilliantly written content that people actually like, love and share. Content that goes viral across the globe on its own and content that makes you or your client’s website stand out from the competition. I have been writing on my own Dead Dinosaur blog for more than six years now, and the main problem with being a blogger or community manager is deciding what to write about and comment on. You sit there scratching your head sometimes thinking what is it that makes our readers chat online? What do they ... Read more

I had to share this video as I spotted this campaign on the news this morning and I think it is a brilliant campaign from the British Heart Foundation that has combined humour with a serious issue. Many people in the UK don’t know how to give CPR when someone is in cardiac arrest and the idea of doing it to the music of Staying Alive is just genius as it makes memorable. If it saves one person’s life it will be a campaign worth doing and I think it has been executed beautifully. They have gone all out on ... Read more

I have noticed quite a number of corporate blogs recently that have been updated regularly but they don’t seem to be acting socially. It’s called social media for a reason because it is two way – so pushing corporate content in one direction is just one element of the process. I have been working in online PR for a number of years now and I have definitely noticed that a lot more marketers accept that blogging does have major SEO benefits. Halleluiah – our work is now done then and we can all relax. Hang on a minute… In this ... Read more

Adrian Bridgwater, a freelance journalist and social media friend of mine tweeted yesterday that he was going to share his golden rules of public relations. I have been following Adrian for a while now and I find his insights, from the other side of the fence, interesting. So I started to read some of these rules and although most were obvious and clear common sense I could tell that PR professionals had broken a lot of them pretty regularly. So if you if you want to avoid any mishaps when approaching journalists with a story here are his golden rules ... Read more

  I was searching the Internet the other day, looking for some good quality guidance on how to link effectively, and I found these quick tips which I have found really useful. Building links is one of the most important if not THE most important Off-Page factor in Search Engine Optimisation. New people to Search Engine Marketing usually get this point but fail to grab the most important aspect of it being the fact that you do not want just any links linking to your site, it has to be a quality, well themed link. Some builders just build link ... Read more