Tag: blogger relations

This week we have just been putting the finishing touches to this new Facebook application called The Messy Garden which we have had built for a client. The client has issued some academic research on sustainable gardens and the benefits of having a messy section in your garden to attract bees and other insects. The brief for this campaign was to make sustainable gardening more accessible and to reach out to a new demographic that doesn’t normally think about gardening. The team are doing a great job on the usual traditional media relations campaign which includes us showcasing a garden ... Read more

As always in the Prohibition offices we have been doing some blogger research recently. We have been looking at some of the best written blogs in the world of gardening, so I thought I would share the UK’s top 20 gardening blogs. I hope you find them useful – one thing is for sure I could do with the gardening tips as I am pretty useless in that department. If I have missed a great blog off this list, please feel free to add in the comments as always. Thanks 1. Shirl’s Garden Watch – Packed full of pictures, videos and information, ... Read more

I was reading my feeds this morning and came across this little gem from our friend Darren Rowse at Problogger. He has put together a nice infogrpahic on what makes the perfect blogger outreach campaign. I have worked on a lot of blogger outreach campaigns over the last few years and one of the first things I ask the client is what is in it for the blogger and his/her readers not just your marketing campaign? If there isn’t anything in it for both of them and the company then I tell them that it isn’t right for blogger outreach ... Read more

It’s been a busy few months over in the our office, we have scooped a number of new social media accounts and we also have a few new team members who will be revealing themselves to you shortly I expect. I don’t normally cover that many case studies on the blog but I decided recently that I am going to try and do more of this. This is mainly because when I have been speaking at events, people really seem to prick up and listen more at the case study section. I think most people prefer to here about practical ... Read more