Tag: Social Media

A revolution is happening in the craft beer world, with new brands debuting and marketing/branding strategies being altered. To discuss these developments further, this podcast episode features my good friend and Head of Marketing at Brew York, Rachel Auty, who has extensive knowledge on both beer and marketing. As a director of Beer Writers, Auty is also the founder of Women on Tap, a programme created to recognise and promote the success of women in the brewing sector. Themes discussed: Going beyond just a nice name and logo In the ever-increasing craft beer sector, establishing a unique and recognisable brand ... Read more

Are you ready to unravel the complexities of demonstrating ROI in marketing? Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful Relations. This episode promises to break down the widespread misconception that every marketing effort must yield a calculable return on investment. We’ll unearth the value in setting objectives ahead of time and highlight the significance of precise campaign measurement, challenging the traditional ROI-centric approach. As we navigate further into the realm of PR measurement, we examine the evolution of ... Read more

I found this little Ad by dating app Bumble amusing, a nice play on first dates, and how difficult it is going to be after the lockdowns. I have to admit I am glad I don’t have to go through the dating game again but if I did I think Bumble looks like the platform to do it on. Not taking yourself too seriously is a great thing when it comes to dating because it can be pretty awkward. At the moment of writing, this video had 29,125 views which I expect to go up over the coming weeks. To ... Read more

Ikea Norway has shared this brilliant video on what they could do with old Ikea products once they have been thrown away. Their new advert aims to promote Ikea’s offer to buy back furniture that customers no longer need or want, as well as to supply free spare parts for furniture that needs fixing. The company has already started similar programs in other countries such as Canada and Scotland. According to the Norwegian ad agency behind the campaign Try, more than 3 million pieces of furniture are thrown away every year in Norway. I hate to think how many are ... Read more

As the managing director of a PR and social media agency, I do tend to spend a fair bit of my time on social, like most of us working in the industry. While social media has lots of obvious benefits with regards to staying in touch with friends, discussing current events, and sharing information, I find its value is somewhat tainted by the prevalence of trolls on the biggest platforms. In the past five years, online abuse figures have doubled. I think the issue of trolling has long past reached the point of being out of control and it has ... Read more

Social media platforms haven’t exactly received positive press in the past couple of weeks. I wrote previously about a potential end to journalism as we know it. Tech companies are actively starting to bypass journalists – Facebook came under fire after they were accused of blocking news in Australia following the Government’s attempt to enforce a world-first pay-for-news law. The law, which has now been passed, requires technology giants, such as Google and Facebook, to pay a cut of their advertising revenue to newsrooms in a bid to save public-interest news. Facebook’s actions meant that quality journalism produced by trained ... Read more

I can’t believe we are already into February but here we are. In the last 30 days, we have been touring the UK giving a number of seminars on the latest emerging Social Media Trends. We have pulled the data for these trends from a huge variety of sources to be able to provide you with a very comprehensive overview. Social Media Seminars However, these seminars are rather lengthy as we tend to look at each social media trend in a lot more detail. However, I know social media marketers are busy making content – so busy in fact, that ... Read more

Social media listening is the process of identifying and assessing what is being said about an individual, product or brand on the Internet, brands, agencies and consultants like myself have been using it since the birth of Radian6 way back in 2006 a whopping 13 years ago. The truth is social media conversations produce unstructured data, and social listening programmes help sieve through this to gain marketers insight into opinions and feedback and it makes it far cheaper than the good old days of brand trackers on the high streets holding clipboards. But the real opportunity for social media listening ... Read more

I thought this would do nicely for an end of year post, back in April, J.D. Wetherspoon’s announced that it would be closing down its social accounts with immediate effect. But looking back nine months on, was this really the right business decision? I take a look and perfom some social listening to find out. Wetherspoon’s 44,000 Twitter followers and 100,000 Facebook fans were relatively small for a large and relatively successful FTSE250 company. With around 900 social media accounts for its pubs, it would certainly be a mammoth task to even try to manage all of those – no ... Read more

There has been some big news in the last few days in the world of social and I am not talking about Privacy. No I am talking about Flickr, the forgotten social network for images, that was created more than 14 years ago, which was quickly sold to the juggernaut Yahoo – remember them? After that the platform did rather well and was always mentioned as the social photography platform of choice until about six years ago when others started to join the party and to overtake it. It has been bought by a competitor SmugMug – the two platforms ... Read more