Year: 2010

It’s been a busy few months over in the our office, we have scooped a number of new social media accounts and we also have a few new team members who will be revealing themselves to you shortly I expect. I don’t normally cover that many case studies on the blog but I decided recently that I am going to try and do more of this. This is mainly because when I have been speaking at events, people really seem to prick up and listen more at the case study section. I think most people prefer to here about practical ... Read more

Client’s are constantly asking me about search engine optimisation and to help everyone I decided to put together this simple 10 golden rules of SEO. Search engines loves great content – The better the content is structured and written on your website, the more Google will read and search the content of your website and other people will read it as well. Keywords should be written naturally into the content of each individual page of the website in order to ensure the site is well optimised for search engines. Keywords in title tag (unique for each page, include keywords) – ... Read more

I posted a while ago about a quiz I was organising to help raise money for a couple of charities. Well last night all the magic came together and we held the quiz at The Cosmopolitan Hotel in Leeds. It was held in the memory of the former business editor of the Yorkshire Evening Post Nigel Scott. The reason I wanted it to do it was Nigel was a great guy and someone that made us lowly PR people feel at ease. He truly was the nicest journalist I have ever spoken too. I felt an event that brought all ... Read more

This is an interview with me conducted by sales and motivational speaker and blogger Gavin Ingham, his original post is here. As a sales expert and someone interested in improving lives and businesses in general I strive to ensure that I am doing the best that I can to be at the cutting-edge of what is going on with new selling ideas and strategies. One area that I have some strong opinions about is social media and the uses and abuses of social media. I have shared some of these in previous blogs and will do in the future however ... Read more

This has amused me this morning, BBC correspondent Nick Robinson was filming a link for the BBC on Wednesday when a protestor decided to put his placard right behind him on a live link to the studio. Sadly Nick didn’t like this very much and lost his temper and it has become a bit of a YouTube hit. He has posted about it yesterday on his blog which says: If you were watching the 6 O’Clock News last night, you may have seen a “Troops Out” sign on a large pole being waved behind my head. I have a confession. ... Read more

I have seen quite a few people online sharing the same links to their articles on Twitter recently. I have even seen some people using links or articles they have written a long, long time ago. I understand why people do this, because since 2006 when Twitter launched more and more people have joined and the noise on the platform has become greater resulting in some key tweets being missed by people. So people feel the need to share the same links time and again. I am trying to determine what the etiquette is in 2010 for sharing links to ... Read more

I was reading an interesting post by Patricio Robels this morning on econsultancy entitled: Can brands trust social media platforms? My first thought is not really but does it really matter all that much that they are not 100% reliable. In the post Patricio comments: Upon logging in to Twitter on Monday, I was greeted with the news that I was following nobody and had no followers. So while this was a temporary glitch resolved within a few hours, it wouldn’t have been the end of the world if all was indeed lost. Yet for a brand that has invested ... Read more

I was presenting at the Wealth Enhancement Forum last week on social media and the business opportunity it presents. I was asked several months back if I would do it and I said I would be happy to share my thoughts with the group. I managed to get about five slides into a presentation before the quick fire round started and the questions started to come thick and fast. I found it extremely interesting to hear this group of wealthy business owners talking about social networks and the varying ways in which they or their staff use them. I will ... Read more

My good friends over at Rising Digital, a social media and word of mouth marketing consultancy which specialises in the music industry, has created a new ‘Lite’ division to help talented artists break into the British market. I know all the guys over there and we have worked together on various projects from time to time. Rising Digital has an impressive roster of clients including the Gorillaz, chart sensation Swedish House Mafia, DJ Mag Top 10 Sander van Doorn, BBC Radio 1’s ‘In new DJs we trust’ Alex Metric, Mercury award winner Ms Dynamite and many more. The new division ... Read more

I thought this competition was worth sharing, one of my clients Audio Technica is running quite a nice Facebook competition. The competition has been created to celebrate the launch of it’s stylish new ATH-RE70 retro headphones which are pretty nice, it is giving fans of its Facebook page the chance to win one of five pairs from the first delivery into the UK (due October). To enter, all you have to do is post your favourite all-time retro-styled product by the end of September and their favourite 5 posts will win a pair of ATH-RE70 retro headphones. My favourite retro ... Read more