Tag: Blogging

So last week was rather busy, the team at Prohibition and I went out to the CIPR Pride Awards for Yorkshire & Lincolnshire and thankfully we scooped another award – this year it was “Best Consumer Relations Campaign” for a campaign we did for Interflora. However, before that I was discussing the digital landscape with a potential employee, and they expressed their thoughts to me that blogging was now dead. This struck me as a bold statement, they were younger than me and although I know blogging is not in its 2000s hey day – I still felt it was ... Read more

With the end of the year quickly approaching I know we are all out wining and dining in the PR industry but come January everyone will be hitting the gym again and what better way to get ready for the new year than learning how to train with weights properly. At prohibition we recently did some influencer outreach for a new client and we had to target some of the world’s top weight lifting blogs but we couldn’t find any up to date lists so I thought it would be useful to create one ourselves. We use a number of ... Read more

If you read my blog regularly you will know that I do like to share any blogger lists we have created in my PR Agency Prohibition, because they do take time to create, and  I believe it helps other to save time to find the best writers. I also love meeting and speaking to good writers from the best region in the country so today I have created a list of my top 20 Yorkshire blogs. To create this final list I have used a number of different tools and been through more than 200 blogs from Yorkshire and then ... Read more

This is a guest post written by good friend and colleague Zubair, you can follow him on Twitter @souljaof4tune and read his blog here. After a rather interesting discussion with Chris about some really good PR and social media blogs out there and the realisation that no one has a made a list of the very best (we all love a good list – don’t we?) in a long time. I decided to create this, the top 25 UK PR and social media blogs. Using the Ad Age Power 150, a list of the top English language marketing blogs. I ... Read more

I have noticed quite a number of corporate blogs recently that have been updated regularly but they don’t seem to be acting socially. It’s called social media for a reason because it is two way – so pushing corporate content in one direction is just one element of the process. I have been working in online PR for a number of years now and I have definitely noticed that a lot more marketers accept that blogging does have major SEO benefits. Halleluiah – our work is now done then and we can all relax. Hang on a minute… In this ... Read more

Another rant I am afraid. I am sick of coming across extremely poor blogs that are being used as dumping grounds by SEO people to leave links and point them towards their client’s main websites. I really don’t see the longevity in this process – it’s wrong and Google and Bing will get wise to it and stop you in the end anyway. Yes blogging can be used to help SEO but please god don’t write terrible, dull content just because it includes your client’s brand name all of the time. Surely, you want these new links to mean something ... Read more

As always in the Prohibition offices we have been doing some blogger research recently. We have been looking at some of the best written blogs in the world of gardening, so I thought I would share the UK’s top 20 gardening blogs. I hope you find them useful – one thing is for sure I could do with the gardening tips as I am pretty useless in that department. If I have missed a great blog off this list, please feel free to add in the comments as always. Thanks 1. Shirl’s Garden Watch – Packed full of pictures, videos and information, ... Read more

I love it when somebody uses social media a little differently, rather than following the sheep and simply setting up the usual channels. I like it even more when someone goes out there and tries to do something a bit creative and different. Step forward musician Imogen Heap, who is well known for a being a big social media advocate. Imogen has created a dedicated microsite for her latest project, which cleverly has a #hashtag as its working title. Here is how she explains it: #heapsong1 is the working title of the first song from my new album. The album ... Read more

I was reading my feeds this morning and came across this little gem from our friend Darren Rowse at Problogger. He has put together a nice infogrpahic on what makes the perfect blogger outreach campaign. I have worked on a lot of blogger outreach campaigns over the last few years and one of the first things I ask the client is what is in it for the blogger and his/her readers not just your marketing campaign? If there isn’t anything in it for both of them and the company then I tell them that it isn’t right for blogger outreach ... Read more

I am always reading (or viewing infographics) on the latest statistics about Facebook’s mobile usage increasing, Bebo being on the decline and more recently MySpace teaming up with Facebook as it moves away from being a social network to being seen as an entertainment platform. However, the study that has stood out to me this week has one been undertaken by Seomoz which looked into why people start blogs and use social media. An article in emarketer states: Nearly 71% of respondents said they use social media as part of their SEO strategy. Improving visibility was the primary reason nearly ... Read more