Tag: linked-in

Fake news has been grabbing the headlines a lot recently but is it really that new to us in the PR industry? Sure, it’s a clever way to make money from content that appears to have been exploited but brands have been pushing sponsored content and (or advertorials as we call them in the business) since well before I started my PR career back in (coughs quietly) 1998. We just never coined the phrase Fake News – we simply said “Sponsored Page” or “Advertisement Feature” as that was far more civilised but it amounted to the very same thing, content ... Read more

This post idea came from a chat I had with a current client the other day, we were discussing the success of their corporate blog. The client is happy with the work that we have done to build the social presence of his company up. However, he then told me that he did have doubts about making his team members in his words ‘too famous’. He asked me what I thought about other businesses trying to poach his staff. I have heard this one before, my advice was this, if you are committed to making your businesses more engaging online ... Read more

I was presenting at the Wealth Enhancement Forum last week on social media and the business opportunity it presents. I was asked several months back if I would do it and I said I would be happy to share my thoughts with the group. I managed to get about five slides into a presentation before the quick fire round started and the questions started to come thick and fast. I found it extremely interesting to hear this group of wealthy business owners talking about social networks and the varying ways in which they or their staff use them. I will ... Read more