Tag: Facebook Promotions

I have read some interesting research taken from Upstream’s 2012 Digital Advertising Attitudes Report on the fact that more than a quarter of British Facebook users will ditch the social network if they are subjected to more intrusive advertising. OK, so there is the main PR headline that they were looking for. In my view people say they will leave the social network but you and I both know that isn’t true. They will complain, they will rant and rave but then they will continue logging in to see what their friends are getting up too. The news release states: ... Read more

If you are like me I imagine you have read quite a few posts before that give the usual advice about writing interesting and engaging content. Well I didn’t want to write something completely about the theory because I am always covering that type of stuff on here. As most of you know I manage a lot of social media communities for companies and brands of all sizes some regional, some national and others on a global basis. One thing I have noticed is that things have changed significantly in social media and online PR over the last 2-3 years. ... Read more

This is the first of three posts I plan to do on the Premier League’s use of social media. I was doing some desktop research for a client the other day and I came across Man Utd’s Facebook page and I noticed it had more than 11 million likes and it got me wondering what amount of likes the other clubs could get, and whether the real table would reflect my Facebook likes table. So I have completed a review of each of the club’s Facebook pages and sorted them by the amount of likes they have. The first thing ... Read more

Yesterday was a pretty exciting day, not least because it was the football transfer deadline day and we saw the British transfer record broken but also because Facebook announced Facebook Places Deals product in UK and Europe and I think this is going to be a big deal. I think Facebook played catch up following the huge excitement of Foursquare and to a lesser extent Gowilla in 2009/10, as people across the world used their mobiles to check-in to local venues and give their tips and advice on certain places. Foursquare had been around quite a while when Facebook launched ... Read more

I thought this competition was worth sharing, one of my clients Audio Technica is running quite a nice Facebook competition. The competition has been created to celebrate the launch of it’s stylish new ATH-RE70 retro headphones which are pretty nice, it is giving fans of its Facebook page the chance to win one of five pairs from the first delivery into the UK (due October). To enter, all you have to do is post your favourite all-time retro-styled product by the end of September and their favourite 5 posts will win a pair of ATH-RE70 retro headphones. My favourite retro ... Read more