Tag: Foursquare

So the big news is finally here, Facebook has bought location based game Gowalla. The competitor to Foursquare didn’t quite keep up and more recently tried to reposition itself but now the social media juggernaut that is Facebook has gone and bought it. According to the BBC: In September it refocused its efforts on becoming a travel service, offering “social guides” to 60 cities, including London, Paris and Chicago, based on its members’ postings. At the end of last week CNN reported that Facebook had bought the firm for an undisclosed sum and would move Gowalla’s development team onto its ... Read more

Yesterday was a pretty exciting day, not least because it was the football transfer deadline day and we saw the British transfer record broken but also because Facebook announced Facebook Places Deals product in UK and Europe and I think this is going to be a big deal. I think Facebook played catch up following the huge excitement of Foursquare and to a lesser extent Gowilla in 2009/10, as people across the world used their mobiles to check-in to local venues and give their tips and advice on certain places. Foursquare had been around quite a while when Facebook launched ... Read more

I was reading an interesting post by Patricio Robels this morning on econsultancy entitled: Can brands trust social media platforms? My first thought is not really but does it really matter all that much that they are not 100% reliable. In the post Patricio comments: Upon logging in to Twitter on Monday, I was greeted with the news that I was following nobody and had no followers. So while this was a temporary glitch resolved within a few hours, it wouldn’t have been the end of the world if all was indeed lost. Yet for a brand that has invested ... Read more

Unless you have been hidden under a rock for the last twelve months you must have heard about Foursquare which has been the latest geo-location craze to hit social media in 2010. Basically the premise is you have to travel around checking in to locations near you securing points for travelling around. If you “check-in” to one location more than someone else you become the Mayor of that location and that generally means very little. In the US, and a small splattering of companies in the UK, this can entitle you to a few treats such as a coffee or ... Read more