Tag: PR

Digital media has revolutionised the publishing industry, transforming the way content is created, consumed, and shared. With the decline of traditional print publishing, it has become essential for publishers to adapt to the digital landscape to stay relevant and successful. In this post about my latest guest, I will explore the lessons learned from a successful publication in the digital media space and discuss strategies for thriving in the ever-evolving industry. The Changing Landscape of Publishing The rise of digital media has had a profound impact on the publishing industry. Print publications have faced significant challenges in recent years, with ... Read more

In The Sunday Times this weekend, I read an interesting article that genuinely shocked me it was entitled “Big Tech Tries to Blank the Press”. The article covered the fact that big tech companies in Silicon Valley are annoyed at how the media is treating them, and now they are actively starting to bypass journalists, and even PR teams altogether, in a bid to communicate directly with consumers, stakeholders and their wider audiences. This stems from a distinct and increasing lack of trust from the corporates in journalists – they don’t trust them to write positive news stories about their ... Read more

London has long held the title of the PR capital of Europe. I started my own career in London working for Harvard PR and the Chime Group for more than five years many moons ago. I love the capital and the bright lights and I enjoyed working down there and picking up the experience. There is a lot going for the capital, it is home to the headquarters of some of the world’s biggest agencies working with the country’s biggest brands. However, according to some London’s time at the top may now be coming to an end. In a recent ... Read more

It’s been a busy week and this has made me smile this morning. This video is part of a wider campaign from one of our clients uBer – the video takes a humorous angle on why marketers sometimes think it’s far safer to go with a London agency. I know I have talked about this a lot but although there are lots of brilliant companies in London there are also plenty of great quality PR, marketing, content and creative agencies outside of the M25 and this video shows you that in a far more entertaining way than I can write. I love ... Read more

I have noticed a change in attitude over recent years of students that have picked PR or journalism degrees. For those that don’t know the PR degree (of which I sometimes lecture for) asks their students to get valuable work experience to get real work for their portfolios. This becomes an intrinsic part of their degree and as the years go by the student’s portfolio gets better and better.  It’s actually the reason I got my first PR job in London against 400 other applicants – the fact I had real-life PR experience won me the job. Some students are ... Read more

The thriving PR agency is a vibrant place with a fine assortment of characters and personality types. The merging of these personalities is what makes agency life so brilliantly unpredictable and lively. I thought about this and thought about the five types of people you might find in a PR agency. I have deliberately shied away from the hard drinker but here are my top five: The Creative The creative lives for the early stages of a campaign when he can release his stream of consciousness to the rest of the team, most of the time for as long as ... Read more

For those of you that missed my team’s little note last week, I am delighted to announce that my agency, Prohibition, is celebrating a record year for 2012-2013 which has seen us double in size, move to much larger and funkier offices, and appoint a new board director. The year has been extremely busy with a number of new high profile business wins, including Country Baskets the UK’s largest wholesaler of floristry supplies and artificial flowers, and the national market leader in sustainable housing, Keepmoat Homes. Our agency has doubled in size in terms of people and revenue and our ... Read more

Unless you have been hidden under a rock for the last fortnight, you can’t have failed to miss the Wimbledon Tennis tournament taking place in the capital. I don’t watch as much tennis as I should but I do try to catch some of the best matches when it takes place. British hopeful Andy Murray became the first Briton in 74 years to get to the men’s final and the pressure was on him to deliver that first elusive title since Fred Perry. There is no doubt Andy is a great talent and being ranked 4th in the world clearly ... Read more

This is a guest post written by good friend and colleague Zubair, you can follow him on Twitter @souljaof4tune and read his blog here. After a rather interesting discussion with Chris about some really good PR and social media blogs out there and the realisation that no one has a made a list of the very best (we all love a good list – don’t we?) in a long time. I decided to create this, the top 25 UK PR and social media blogs. Using the Ad Age Power 150, a list of the top English language marketing blogs. I ... Read more

Adrian Bridgwater, a freelance journalist and social media friend of mine tweeted yesterday that he was going to share his golden rules of public relations. I have been following Adrian for a while now and I find his insights, from the other side of the fence, interesting. So I started to read some of these rules and although most were obvious and clear common sense I could tell that PR professionals had broken a lot of them pretty regularly. So if you if you want to avoid any mishaps when approaching journalists with a story here are his golden rules ... Read more