Blog

Digital media has revolutionised the publishing industry, transforming the way content is created, consumed, and shared. With the decline of traditional print publishing, it has become essential for publishers to adapt to the digital landscape to stay relevant and successful. In this post about my latest guest, I will explore the lessons learned from a successful publication in the digital media space and discuss strategies for thriving in the ever-evolving industry. The Changing Landscape of Publishing The rise of digital media has had a profound impact on the publishing industry. Print publications have faced significant challenges in recent years, with ... Read more

I would like to start by thanking my good friend Andrew Bruce-Smith for coming on the podcast and sharing his thoughts. He had some fascinating stories about AI and an even better story about his biggest mistake in his job which was hilarious. Artificial Intelligence (AI) has revolutionised the marketing landscape, presenting marketers with new opportunities to enhance their strategies and deliver more personalised experiences to their audience. In this post, I will do my best to explore the ways in which AI is reshaping the world of marketing and how marketers can leverage its full potential to drive success. ... Read more

In a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity. To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and beliefs. In our latest podcast, Will and I took a closer look at how purpose plays a pivotal role in shaping our professional and personal lives and why it’s essential to have a clear understanding of our ‘why’. The Purpose Manifesto: More than just a Statement A purpose manifesto is a strategic document that outlines the mission, vision, ... Read more

Are you ready to unravel the complexities of demonstrating ROI in marketing? Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful Relations. This episode promises to break down the widespread misconception that every marketing effort must yield a calculable return on investment. We’ll unearth the value in setting objectives ahead of time and highlight the significance of precise campaign measurement, challenging the traditional ROI-centric approach. As we navigate further into the realm of PR measurement, we examine the evolution of ... Read more

I’m thrilled to announce the launch of our latest exciting venture here at Prohibition: “Socially Unacceptable,” the podcast that aims to celebrate the mistakes we make in our professional lives. As the Managing Director of a PR agency, trust me I understand the importance of embracing failures and learning from them. I have made my fair share of mistakes and in this blog, I want to personally introduce you to the concept behind “Socially Unacceptable” and extend an invitation for you all to apply to be a guest on our show. Embracing Imperfections In a world where everyone’s Instagram feeds ... Read more

‍In recent years, there has sadly been a noticeable decline in the number of undergraduate PR degree courses and graduates in the UK. This trend has raised concerns among industry professionals and academics alike. I was a PR Graduate myself back in 2000 and then I was invited back to teach digital PR and social media at Leeds Beckett University to the undergrads and Masters students. However, I was prompted to write about this as Leeds Beckett closed its PR Degree earlier this year and I have seen quite a few people talking about it on Twitter. Insert examples: #preducation ... Read more

I was down south in sunny Brighton last week at PR Week’s annual PR360 conference and there were a number of talks that got me thinking and one of them was about clear measurement. Measurement is the big issue that so many marketers and PRs often struggle with and it is one of the reasons I have implemented a new AMEC-based measurement product at my agency to ensure we are at the top of our game when it comes to measurement. As PR professionals, we know how important it is to measure the impact of your campaigns on your brand awareness, ... Read more

We live in a hyper-connected world, where news travels fast, and social channels amplify even the smallest incidents. While this has advantages, it has also made businesses more vulnerable than ever. Today, a PR crisis can quickly snowball into a major issue for businesses, damaging their online reputation and bottom line. This significantly impacts a company’s brand image, customer trust, and stakeholder relationships. In addition, the effects can be felt for years because “the internet does not forget.” In this article, I will try to explore crisis triggers and the impact of PR crises on real-life businesses. Hopefully, you’ll pick ... Read more

TikTok has, in the last few years, gained global fame for its viral dance trends, challenges, funny videos, and other entertaining content. This has seen the social media platform, sorry entertainment platform, attract over one billion active users and become a marketing goldmine for brands looking to reach a younger audience. It is the reason I got off my back side and created our First Free TikTok strategy training webinar. The popularity of the platform also got me to push my team to create our own TikTok channel that told a story about who Prohibition was and you can check ... Read more

As regular readers of my blog will know, (hey mum 👏) every year Prohibition prepares a social media trends webinar where my business partner Will Ockenden and I go through the latest social media trends. We try to predict emerging trends and things to be aware of using our own data and our experiences with clients and of course from our social media strategy training workshops. I have to be honest, sometimes we get them bang on and sometimes we hilariously don’t but we always try to make sure we add some value to the people that turn up to ... Read more