Tag: SOS
How Share of Search Can Help You Measure Your PR Impact
I was down south in sunny Brighton last week at PR Week’s annual PR360 conference and there were a number of talks that got me thinking and one of them was about clear measurement. Measurement is the big issue that so many marketers and PRs often struggle with and it is one of the reasons I have implemented a new AMEC-based measurement product at my agency to ensure we are at the top of our game when it comes to measurement. As PR professionals, we know how important it is to measure the impact of your campaigns on your brand awareness, ... Read more