Tag: PR Crisis

We live in a hyper-connected world, where news travels fast, and social channels amplify even the smallest incidents. While this has advantages, it has also made businesses more vulnerable than ever. Today, a PR crisis can quickly snowball into a major issue for businesses, damaging their online reputation and bottom line. This significantly impacts a company’s brand image, customer trust, and stakeholder relationships. In addition, the effects can be felt for years because “the internet does not forget.” In this article, I will try to explore crisis triggers and the impact of PR crises on real-life businesses. Hopefully, you’ll pick ... Read more

A crisis is an event that threatens your company’s ability to conduct business. Crises could be expected or unexpected. For example, if you’re planning to lay off employees, it’s fair to anticipate some form of crisis. However, in most cases, crises are unexpected, leaving brands playing catch up and they can be very difficult to deal with.  Here is the crazy thing, though. According to a 2021 PWC global crisis survey, 95% of business leaders had anticipated that a global crisis was imminent in 2019. I will let that sink in but – less than 35% had implemented a crisis ... Read more

A few weeks ago my business partner and I ran a new webinar with a number of marketing professionals across the country on how to find success in a post-COVID world. Post Covid 19 – Free Webinar Even now as we get closer to some kind of normal during these unprecedented times, businesses spanning all sectors are feeling the strain of an uncertain future. As we move towards recovery and the new normal, it’s crucial for brands of all sizes to refine and review their PR and social media strategies to ensure they are fit-for-purpose in this brave ‘new world.’ ... Read more