Tag: podcast

I am delighted to announce that, as of this morning, our podcast is officially average. This is because the average show publishes a total of 14 episodes and that is what Will and I have done with the latest instalment of Socially Unacceptable. Despite that fun fact today we delve into an interesting business story, one that’s as unconventional as it is inspiring. I think this story shows you can take any product and disrupt a market if you work hard and are clever about it. Imagine having a market void of established brands with an expanse of unbranded products ... Read more

Understanding the intricacies of B2B marketing has been a complex journey for me working in PR for 25 years. In our latest podcast episode, Will and I had the pleasure of discussing this topic with seasoned growth marketing specialist, Tom Basgil. Tom guided us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Our discussion began with the exploration of short-term ROI. Tom provided insights into the tactics used by brands to demonstrate ROI and how they balance short-term and long-term strategies. We learned that advertising, for instance, ... Read more

In a world accelerating with the advent of AI (Artificial Intelligence), we often question the core values of our personal and brand identity. To stay relevant, it is crucial to understand our purpose and align it with our core values, character, and beliefs. In our latest podcast, Will and I took a closer look at how purpose plays a pivotal role in shaping our professional and personal lives and why it’s essential to have a clear understanding of our ‘why’. The Purpose Manifesto: More than just a Statement A purpose manifesto is a strategic document that outlines the mission, vision, ... Read more

I’m thrilled to announce the launch of our latest exciting venture here at Prohibition: “Socially Unacceptable,” the podcast that aims to celebrate the mistakes we make in our professional lives. As the Managing Director of a PR agency, trust me I understand the importance of embracing failures and learning from them. I have made my fair share of mistakes and in this blog, I want to personally introduce you to the concept behind “Socially Unacceptable” and extend an invitation for you all to apply to be a guest on our show. Embracing Imperfections In a world where everyone’s Instagram feeds ... Read more