Tag: Artificial Intelligence

As a professional in the marketing and PR industry, I’ve witnessed firsthand the transformative power of Artificial Intelligence (AI). AI is already starting to revolutionise our field, offering unprecedented opportunities to enhance creativity, streamline content creation, and improve crisis communications. However, this rapid advancement has also brought about significant ethical and legal concerns, requiring us to tread carefully and responsibly. This caused me and Will to say – we should discuss this on the podcast and highlight some of the things that are good and some of the things we should maybe be considering. AI has emerged as a powerful ... Read more

I would like to start by thanking my good friend Andrew Bruce-Smith for coming on the podcast and sharing his thoughts. He had some fascinating stories about AI and an even better story about his biggest mistake in his job which was hilarious. Artificial Intelligence (AI) has revolutionised the marketing landscape, presenting marketers with new opportunities to enhance their strategies and deliver more personalised experiences to their audience. In this post, I will do my best to explore the ways in which AI is reshaping the world of marketing and how marketers can leverage its full potential to drive success. ... Read more