Tag: ROI

Are you ready to unravel the complexities of demonstrating ROI in marketing? Join us in our latest podcast as we venture into an engaging discussion with none other than my old boss and friend PR Futurist Stuart Bruce, founder of Purposeful Relations. This episode promises to break down the widespread misconception that every marketing effort must yield a calculable return on investment. We’ll unearth the value in setting objectives ahead of time and highlight the significance of precise campaign measurement, challenging the traditional ROI-centric approach. As we navigate further into the realm of PR measurement, we examine the evolution of ... Read more

Yesterday, my social media agency Prohibition held another of our strategic social media seminars and the topic was on the much discussed issue of social media ROI. However, instead of me banging on about my thoughts on this issue for once I have decided to share the full deck on Slideshare which you can see below. Obviously, a deck without me discussing our case studies doesn’t tell the whole story but you do get a feel for what I think on the matter. The event was sold out and attended by more than 30 senior marketers and bizarrely they even ... Read more

I have been really busy recently, with this launch and that, but in my spare time I have been reading quite a lot on the ROI of social media and scratching my head. As more and more of these amazing buzz monitoring tools spring up out of the woodwork providing us with this set of data and that, it seems the big question is still what is the return on investment from social media? Sure data is all good and well but unless you have someone with half a brain who can process that data and tell you why this ... Read more

If like most PR practitioners you are mildly interested in measuring ROI for a social media campaign. I would recommend you have a read of this presentation from Oliver Blanchard, in case you didn’t know, he is the principal at BrandBuilder Marketing in the US. In the presentation he looks at the various questions being asked by clients and agencies about measuring ROI for social media campaigns. I have recommended this as I particularly liked the tongue-in-cheek manner in which he has written it and the amusing speech bubbles he uses to get his point across. He examines the elements ... Read more