Month: December 2011

Now I have been a fan for Tweetdeck for a number of years, I have recommended it at events I have spoken at and even given one on one training courses to people as I thought it was a great tool. The product has always previously been created in Adobe Air making it a pretty slick package to use and it usually updated quickly. Today I have downloaded the latest version and I am not a fan at all. I should point out that I use Tweetdeck to manage around 15 different profiles and I have done it pretty easily ... Read more

Here is an interesting video that has been created for/by the airline KLM on its social media strategy which I got from one of my local friends David Turner – so hat tip to him. I have to admit when I opened it and saw it was nine and a half minutes long, I thought there is no way am I watching this, but I actually stuck it out for once and it was fairly impressive. I have worked for a couple of airlines before and I like to follow what they get up to in the social world as ... Read more

I was reading an article the other day that claimed a positive review on Trip Advisor was now worth £10,000 and hotel owners are now being blackmailed for discounts and threatened with negative reviews if they don’t give them. The article stated: Dozens of customers are using the website’s increasing power to try and get free upgrades or refunds despite nothing wrong with their accommodation. Industry experts have said that a bad rating or review on the popular ratings site can be costly, sometimes to the tune of tens of thousands of pounds in lost bookings. To be honest I ... Read more

I have noticed quite a number of corporate blogs recently that have been updated regularly but they don’t seem to be acting socially. It’s called social media for a reason because it is two way – so pushing corporate content in one direction is just one element of the process. I have been working in online PR for a number of years now and I have definitely noticed that a lot more marketers accept that blogging does have major SEO benefits. Halleluiah – our work is now done then and we can all relax. Hang on a minute… In this ... Read more

So the big news is finally here, Facebook has bought location based game Gowalla. The competitor to Foursquare didn’t quite keep up and more recently tried to reposition itself but now the social media juggernaut that is Facebook has gone and bought it. According to the BBC: In September it refocused its efforts on becoming a travel service, offering “social guides” to 60 cities, including London, Paris and Chicago, based on its members’ postings. At the end of last week CNN reported that Facebook had bought the firm for an undisclosed sum and would move Gowalla’s development team onto its ... Read more